last night, jcpenney threw a smashing soiree in honor of their new partnership with joe fresh. the event was held at a pop-up store right on melrose avenue and get this - the store will only be open for three days! after that, you'll be able to purchase joe fresh at any jcp.
on to the fun stuff: paul mcdonald and nikki reed performed, dj ana calderon and rumer willis provided some tunes. the orange carpet was filled with a wonderful slew of celebrities.
enjoy the party pics!
m. harpster & jason merritt/getty images